Podcast Episodes
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Why Your Amazon PPC Bids Spike in Q4 and How to Fix It
Season 1 Episode 27
Episode 27 of Performance Marketing with Fexingo tackles a seasonal problem that burns millions in ad spend: Amazon PPC bid inflation during Q4. Luca…
1 month, 1 week ago
The ROAS Blind Spot in Your Amazon Brand Analytics
Season 1 Episode 26
Episode 26 of Performance Marketing with Fexingo dives into a specific, overlooked data set inside Amazon Brand Analytics that most advertisers ignor…
1 month, 1 week ago
Your Google Ads Broad Match Is a Budget Black Hole
Season 1 Episode 25
Lucas and Luna dig into the hidden cost of broad match keywords in Google Ads. By mid-2026, advertisers are seeing 30%+ of budgets eaten by irrelevan…
1 month, 1 week ago
Why Your Amazon DSP Bid Is Wasting Ad Spend
Season 1 Episode 24
Lucas and Luna dig into Amazon DSP bids and why most advertisers are overpaying by as much as 30 percent. They break down the difference between open…
1 month, 1 week ago
The Attribution Window Trap in Performance Marketing
Season 1 Episode 23
Lucas and Luna dig into a hidden ROAS killer: the attribution window. Most advertisers use a default seven-day click-through, one-day view-through wi…
1 month, 1 week ago
The Hidden ROAS Drain in Your YouTube Ad Frequency
Season 1 Episode 22
Lucas and Luna dig into a specific performance marketing blind spot: how YouTube ad frequency is silently destroying your ROAS even when view-through…
1 month, 1 week ago
Why Amazon Bid Adjustments Are Costing You Sales
Season 1 Episode 21
Lucas and Luna dig into Amazon's bid adjustment feature for placements, devices, and audiences. Lucas reveals how a DTC skincare brand lost 22% of it…
1 month, 1 week ago
Why Your Facebook Ads CBO Is Stealing Your Budget
Season 1 Episode 20
Campaign Budget Optimization — CBO — was supposed to be Meta's gift to advertisers. Let the algorithm shift spend toward the winning ad sets automati…
1 month, 1 week ago
Why Your Search Term Reports Are Hiding Waste
Season 1 Episode 19
Most advertisers think search term reports tell them exactly what keywords triggered their ads. Lucas and Luna uncover how Google and Microsoft Ads a…
1 month, 1 week ago
Why Your Google Ads Smart Bidding Is Leaving Money on the Table
Season 1 Episode 18
Episode 18 of Performance Marketing with Fexingo challenges the assumption that Google Ads Smart Bidding always optimizes for the best ROAS. Lucas an…
1 month, 1 week ago