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Why Your Amazon DSP Bid Is Wasting Ad Spend
Season 1
Episode 24
Published 1 month, 1 week ago
Description
Lucas and Luna dig into Amazon DSP bids and why most advertisers are overpaying by as much as 30 percent. They break down the difference between open auction and Amazon's private marketplace, explain why your bid multiplier on 'in-market' audiences is a leak, and walk through a real example from a mid-six-figure brand that cut its cost per click by 22 percent just by adjusting bid strategy by time of day. Plus, a look at how retail media networks are evolving and what that means for performance marketers in the second half of 2026.