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Why Your Search Term Reports Are Hiding Waste
Season 1
Episode 19
Published 1 month, 1 week ago
Description
Most advertisers think search term reports tell them exactly what keywords triggered their ads. Lucas and Luna uncover how Google and Microsoft Ads actually group search queries into aggregates, hiding the real terms burning budget. They walk through the case of an outdoor gear brand that found 22 percent of spend went to irrelevant long-tail queries that looked relevant in the report. You'll learn why exact match isn't safe, how phrase match broadens silently, and the one monthly audit that can recover 10 to 15 percent of wasted ad spend without cutting volume. Specific, actionable, and backed by a real advertiser's data.