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Why Your Amazon PPC Bids Spike in Q4 and How to Fix It
Season 1
Episode 27
Published 1 month, 1 week ago
Description
Episode 27 of Performance Marketing with Fexingo tackles a seasonal problem that burns millions in ad spend: Amazon PPC bid inflation during Q4. Lucas and Luna break down the specific mechanics — how increased competitor demand drives up bids, why your ACOS can double overnight, and a concrete pre-season strategy using dynamic bidding and negative keywords to protect ROAS. They walk through real bid data from a typical electronics brand, showing how a simple 'fixed bid plus dayparting' approach saved 22% on ad spend while maintaining conversion volume. No theory — just a tactical playbook for anyone running Amazon ads during the holiday rush.