Podcast Episodes
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Why Your Facebook Ads Are Getting Less Efficient
Season 1 Episode 7
Lucas and Luna break down the recent decline in Facebook ad efficiency for many direct-to-consumer brands, focusing on the shift in user behavior and…
1 month, 2 weeks ago
Why Your Display Ads Need a Frequency Cap
Season 1 Episode 6
Episode 6 tackles one of the most overlooked levers in performance marketing: frequency capping on display and video campaigns. Lucas and Luna unpack…
1 month, 2 weeks ago
The Hidden Leak in Your Google Shopping Campaigns
Season 1 Episode 5
In this episode of Performance Marketing with Fexingo, Lucas and Luna uncover a hidden leak that silently drains ad budgets in Google Shopping campai…
1 month, 2 weeks ago
Why Your Facebook Ad Frequency Is Killing ROAS
Season 1 Episode 4
In this episode of Performance Marketing with Fexingo, Lucas and Luna tackle one of the most overlooked levers in paid social: ad frequency. Using a …
1 month, 2 weeks ago
Why Your ROAS Dropped After Meta s Algorithm Change
Season 1 Episode 3
In episode 3 of Performance Marketing with Fexingo, Lucas and Luna dig into Meta's July 2025 algorithm update that shifted the auction from click-bas…
1 month, 2 weeks ago
How Attribution Models Are Wasting Your Ad Budget
Season 1 Episode 2
Lucas and Luna dive into the hidden inefficiencies of performance marketing attribution. Using the real-world example of a DTC brand that spent $2 mi…
1 month, 2 weeks ago
The $80 Billion Mistake in Performance Marketing
Season 1 Episode 1
In the first episode of Performance Marketing with Fexingo, Lucas and Luna unpack the single metric that misled a generation of digital marketers: la…
1 month, 3 weeks ago