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The $80 Billion Mistake in Performance Marketing
Season 1
Episode 1
Published 1 month, 3 weeks ago
Description
In the first episode of Performance Marketing with Fexingo, Lucas and Luna unpack the single metric that misled a generation of digital marketers: last-click attribution. Using the example of a DTC mattress startup that spent $80 million on Facebook ads only to plateau, they trace how the industry moved from vanity metrics to incrementality testing. Lucas breaks down why ROAS can be a dangerous number when it ignores customer lifetime value, and Luna questions whether brand marketing has a place in a performance-driven world. By the end, they establish the show's ethos: no hot takes, just specific numbers and real decisions.