Podcast Episodes
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Why Your Instagram Reels ROAS Is Lower Than Feed Ads
Season 1 Episode 17
Lucas and Luna dive into a specific performance marketing blind spot: Instagram Reels ads underperforming feed ads on ROAS, even though Reels get mor…
1 month, 1 week ago
Why Your Google Ads Bid Strategy Is Overpaying
Season 1 Episode 16
Most performance marketers assume Google's automated bidding is optimizing for ROAS—but the algorithms are actually optimizing for Google's revenue. …
1 month, 1 week ago
Why Your Ad Creative Is the Real ROAS Lever
Season 1 Episode 15
Episode 15 of Performance Marketing with Fexingo. Lucas and Luna break down why most advertisers focus on bidding and audiences when the real ROAS le…
1 month, 1 week ago
Why Your Landing Page CRO Is Wasting Ad Spend
Season 1 Episode 14
In this episode of Performance Marketing with Fexingo, Lucas and Luna tackle a common yet costly blind spot: conversion rate optimization (CRO) tunne…
1 month, 2 weeks ago
The Math Behind YouTube Influencer ROAS That Actually Works
Season 1 Episode 13
Lucas and Luna break down why most brand deals with YouTubers fail to deliver a positive ROAS — and how a DTC mattress company fixed it. Using a real…
1 month, 2 weeks ago
Why Your TikTok Ad ROAS Drops After Scale
Season 1 Episode 12
Episode 12 of Performance Marketing with Fexingo dives into a pattern plaguing DTC brands: TikTok ads that crush it at $500/day but collapse at $5,00…
1 month, 2 weeks ago
Why Your Google Ads Quality Score Is Lying to You
Season 1 Episode 11
Episode 11 of Performance Marketing with Fexingo. Lucas and Luna dive into Google Ads Quality Score and why it's not the metric you think it is. Luca…
1 month, 2 weeks ago
Why Your Retargeting Budget Is Burning Cash
Season 1 Episode 10
Lucas and Luna dive into the hidden inefficiencies of retargeting campaigns. They unpack the 'dormant customer trap' using a real-world case from a $…
1 month, 2 weeks ago
Why Your CPM Is Rising Without More Conversions
Season 1 Episode 9
Lucas and Luna dig into the CPM creep that's silently eating performance marketing budgets in mid-2026. They break down why auction dynamics—not algo…
1 month, 2 weeks ago
Why Your Amazon PPC Is Overpaying for Clicks
Season 1 Episode 8
Lucas and Luna break down a hidden inefficiency in Amazon PPC: the search term isolation problem. Using the example of a mid-size supplement brand sp…
1 month, 2 weeks ago