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Why Your Google Ads Quality Score Is Lying to You
Description
Episode 11 of Performance Marketing with Fexingo. Lucas and Luna dive into Google Ads Quality Score and why it's not the metric you think it is. Lucas reveals how a simple test on a client's campaign showed a high Quality Score but terrible conversion rates, and explains why the score measures ad relevance to the keyword, not actual user experience. They discuss how optimizing for Quality Score alone can lower ROAS by ignoring landing page speed and mobile usability. Luna shares a case study where a 9/10 Quality Score campaign had a 50% lower conversion rate than a 7/10 variant. The hosts outline a smarter approach: focus on impression share, actual CPA, and post-click metrics instead. If you're paying for clicks you can't convert, this episode will change how you read the dashboard.