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The Math Behind YouTube Influencer ROAS That Actually Works
Season 1
Episode 13
Published 1 month, 2 weeks ago
Description
Lucas and Luna break down why most brand deals with YouTubers fail to deliver a positive ROAS — and how a DTC mattress company fixed it. Using a real example from Q1 2026, they walk through the three-step framework: discount-code attribution, survey-based lift measurement, and cohort tracking over 90 days. They explain why vanity metrics like views and likes are worthless, and why the real signal is in repeat purchase rate from the influencer's audience. If you're spending even $5,000 on influencer marketing without this math, you're flying blind.