Podcast Episodes
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Your Amazon PPC TACoS Is Higher Than You Think
Season 1 Episode 37
Episode 37 dives into Total Advertising Cost of Sale (TACoS) on Amazon—a metric most sellers misunderstand. Lucas explains why a 'good' ACOS can hide…
1 month ago
The Amazon PPC Brand Defense Bid That Actually Works
Season 1 Episode 36
Lucas and Luna break down why defending your brand terms on Amazon PPC is harder than it looks, and how one mid-market CPG brand reduced cost-per-cli…
1 month ago
The Amazon PPC Bidding War You Are Losing to Retail Giants
Season 1 Episode 35
Episode 35 unpacks a quiet but costly dynamic in Amazon advertising: the structural advantage large retailers and brand owners have in Amazon's real-…
1 month ago
The ROAS Leak in Your Amazon PPC Sponsored Brands Campaign
Season 1 Episode 34
Episode 34 of Performance Marketing with Fexingo. Lucas and Luna uncover a hidden ROAS drain in Amazon PPC Sponsored Brands campaigns. They walk thro…
1 month ago
Your Amazon PPC Ad Placement Multiplier Is Overpaying
Season 1 Episode 33
Lucas and Luna dig into a silent ROAS killer on Amazon: the ad placement multiplier. Most sellers set a flat percentage for top-of-search or product …
1 month ago
Your Amazon PPC Bids Are Overpaying on Dayparting Blind Spots
Season 1 Episode 32
Lucas and Luna uncover a silent ROAS killer in Amazon PPC: ignoring dayparting. Using real data from a kitchen gadget seller, they show how blanket a…
1 month ago
Why Your Amazon PPC Bid Is Getting Outbid by Algorithmic Buyers
Season 1 Episode 31
Episode 31 of Performance Marketing with Fexingo dives into the hidden force quietly eating your Amazon PPC budget: algorithmic third-party buyers us…
1 month, 1 week ago
Your Amazon PPC ROAS is Lying Inside the Search Query Report
Season 1 Episode 30
Lucas and Luna expose the silent ROAS killer hiding in plain sight on Amazon: the 'other' search term row in your Search Query Report. Most sellers o…
1 month, 1 week ago
The ROAS Blind Spot in Your Google Ads Brand Bidding
Season 1 Episode 29
Most performance marketers assume brand bidding is a waste — you'd convert anyway, right? But new data from a 2025 Google Ads study across 1,200 e-co…
1 month, 1 week ago
Why Your Facebook Ad ROAS Plummets After iOS 14.5
Season 1 Episode 28
Episode 28 of Performance Marketing with Fexingo tackles the elephant in the room: Apple's App Tracking Transparency (ATT) framework and how it shatt…
1 month, 1 week ago