Podcast Episodes
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The Amazon PPC Dynamic Bids Down Only ROAS Trap
Season 2 Episode 57
Episode 57 breaks down a overlooked Amazon PPC setting that silently kills ROAS: dynamic bids down only. Lucas explains why this bid strategy turns y…
3 weeks, 3 days ago
Your Amazon PPC Brand Registry ROAS Blind Spot
Season 2 Episode 56
Episode 56 of Performance Marketing with Fexingo. Lucas and Luna uncover a hidden ROAS drain that hits sellers who use Brand Registry on Amazon. Most…
3 weeks, 4 days ago
The Amazon PPC Ad Fatigue ROAS Drain You Are Ignoring
Season 2 Episode 55
Episode 55 of Performance Marketing with Fexingo digs into ad fatigue on Amazon PPC—a silent ROAS killer most sellers overlook. Lucas and Luna break …
3 weeks, 4 days ago
Your Amazon PPC Bid Multiplier Blind Spot Is Killing ROAS
Season 2 Episode 54
Episode 54 of Performance Marketing with Fexingo reveals a hidden ROAS killer: the bid multiplier blind spot. Most advertisers set multipliers for pl…
3 weeks, 5 days ago
The Amazon PPC Sponsored Display ROAS Blind Spot
Season 2 Episode 53
In episode 53 of Performance Marketing with Fexingo, Lucas and Luna expose a costly blind spot in Amazon Sponsored Display campaigns: the default 'au…
3 weeks, 5 days ago
The Amazon PPC Organic Rank Subsidy You Are Paying For
Season 2 Episode 52
Lucas and Luna break down a subtle Amazon PPC cost that most sellers miss: the organic rank subsidy, where your own ad clicks inflate your listing's …
3 weeks, 6 days ago
The Amazon PPC Bid Staircase You Are Not Setting
Season 2 Episode 51
Episode 51 of Performance Marketing with Fexingo dives into a neglected Amazon PPC tactic: the bid staircase. Lucas explains how most sellers use a s…
3 weeks, 6 days ago
The Amazon PPC Attribution Window ROAS Blind Spot
Season 1 Episode 50
In this episode of Performance Marketing with Fexingo, Lucas and Luna dive deep into the hidden ROAS distortion caused by Amazon's default attributio…
4 weeks ago
The Amazon PPC Bid Reconciliation Gap Costing You ROAS
Season 1 Episode 49
Lucas and Luna dive into a hidden profit leak in Amazon PPC: the bid reconciliation gap. When Amazon runs a modified bid on your behalf—due to placem…
4 weeks ago
The Amazon PPC Negative Keyword Harvest You Are Missing
Season 1 Episode 48
Lucas and Luna explore why most advertisers' negative keyword lists on Amazon are dangerously thin. They walk through a real example: an electronics …
4 weeks, 1 day ago