Podcast Episodes
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The Amazon PPC Search Term Level ROAS Blind Spot
Season 2 Episode 67
Lucas and Luna uncover a hidden ROAS drain in Amazon PPC: most advertisers optimize at the campaign level, but the real leverage is at the search ter…
2 weeks, 5 days ago
The Amazon PPC Campaign Budget ROAS Drain You Are Ignoring
Season 2 Episode 66
In this episode of Performance Marketing with Fexingo, Lucas and Luna dive into a costly but overlooked ROAS killer: campaign budget management on Am…
2 weeks, 5 days ago
The Amazon PPC New Product Launch ROAS Blind Spot
Season 2 Episode 65
In Episode 65 of Performance Marketing with Fexingo, Lucas and Luna tackle a costly mistake that even experienced Amazon sellers make: launching a ne…
2 weeks, 6 days ago
The Amazon PPC Dayparting ROAS Lever You Are Not Pulling
Season 2 Episode 64
Lucas and Luna dig into dayparting for Amazon PPC — the practice of adjusting bids by hour of day to capture peak conversion windows. Most sellers le…
2 weeks, 6 days ago
Your Amazon PPC Search Term Isolation ROAS Blind Spot
Season 2 Episode 63
Episode 63 of Performance Marketing with Fexingo tackles a common yet costly Amazon PPC mistake: lumping all matching search terms into a single camp…
3 weeks ago
The Amazon PPC Search Term Clustering ROAS Blind Spot
Season 2 Episode 62
Episode 62 of Performance Marketing with Fexingo tackles a ROAS drain that flies under the radar: search term clustering. Lucas and Luna break down h…
3 weeks ago
Your Amazon PPC Search Term Capping Blind Spot Is Ruining ROAS
Season 2 Episode 61
Episode 61 of Performance Marketing with Fexingo uncovers a frequently overlooked lever in Amazon PPC: search term capping limits. Lucas walks throug…
3 weeks, 1 day ago
The Amazon PPC Ad Copy ROAS Lever You Are Not Using
Season 2 Episode 60
Episode 60 of Performance Marketing with Fexingo digs into a specific, actionable lever for improving Amazon PPC ROAS: ad copy that matches the searc…
3 weeks, 1 day ago
The Amazon PPC Search Term Impression Share Blind Spot
Season 2 Episode 59
Episode 59 of Performance Marketing with Fexingo uncovers a hidden ROAS killer: your Amazon PPC search term impression share. Lucas and Luna explain …
3 weeks, 2 days ago
The Amazon PPC Campaign Structure ROAS Drain You Are Overlooking
Season 2 Episode 58
In this episode of Performance Marketing with Fexingo, Lucas and Luna dive into a hidden ROAS killer in Amazon PPC: campaign structure inefficiency. …
3 weeks, 2 days ago