Podcast Episodes
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The Sponsored Ad Blind Spot That Kills Amazon PPC ROAS
Season 2 Episode 87
Sponsored brands and display ads on Amazon are often judged by surface metrics like click-through rate and cost-per-click, but the real financial imp…
1 week, 2 days ago
The Amazon PPC Duplicate Keyword ROAS Blind Spot
Season 2 Episode 86
Episode 86 of Performance Marketing with Fexingo uncovers a costly Amazon PPC blind spot: duplicate keywords running across multiple campaigns. Lucas…
1 week, 3 days ago
The Amazon PPC Cross-Sell ROAS Blind Spot That Kills Margins
Season 2 Episode 85
In episode 85 of Performance Marketing with Fexingo, Lucas and Luna tackle a subtle but costly ROAS blind spot: cross-selling in Amazon PPC. When a c…
1 week, 3 days ago
Amazon PPC Audience Targeting Blind Spot That Kills ROAS
Season 2 Episode 84
Lucas and Luna reveal an often-overlooked Amazon PPC audience targeting blind spot that silently drains ROAS: the failure to layer audience segments …
1 week, 3 days ago
Amazon PPC Time of Day ROAS Blind Spot
Season 2 Episode 83
Most Amazon sellers optimize bids by search term but ignore the clock. In this episode, Lucas and Luna break down why time-of-day bid adjustments are…
1 week, 4 days ago
Amazon PPC Attribution Window Blind Spots That Kill ROAS
Season 2 Episode 82
Most Amazon sellers measure ROAS on a 7-day click window, but that can misattribute sales by 15-25%. Lucas and Luna dig into the default 7-day attrib…
1 week, 4 days ago
The Amazon PPC Same-As-Inventory Blind Spot That Kills ROAS
Season 2 Episode 81
Lucas and Luna uncover one of the most overlooked ROAS killers in Amazon PPC: the 'same as inventory' blind spot. When your ad campaign targets keywo…
1 week, 5 days ago
The Amazon PPC Cost-Per-Click Inflation Blind Spot
Season 2 Episode 80
Lucas and Luna examine a hidden profit killer in Amazon advertising: rising cost-per-click (CPC) rates that quietly erode ROAS even when sales look s…
1 week, 5 days ago
Amazon PPC Rule-Based Automation ROAS Blind Spots
Season 2 Episode 79
Lucas and Luna dive into a common but overlooked performance marketing pitfall: over-reliance on rule-based bid automation inside Amazon PPC. They br…
1 week, 6 days ago
The Amazon PPC Search Term Level Budgeting Blind Spot
Season 2 Episode 78
Episode 78 of Performance Marketing with Fexingo dives into a hidden ROAS drain: search term level budgeting. Lucas and Luna unpack why standard camp…
1 week, 6 days ago