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Amazon PPC Attribution Window Blind Spots That Kill ROAS
Season 2
Episode 82
Published 1 week, 4 days ago
Description
Most Amazon sellers measure ROAS on a 7-day click window, but that can misattribute sales by 15-25%. Lucas and Luna dig into the default 7-day attributed window vs. the 14-day view-through window, using a real case of a supplement brand that saw its actual ROAS drop from 4.2 to 3.1 after switching to the correct window. They explain when to use each window, why Amazon defaults to the shortest one, and how to audit your own campaigns for hidden ROAS inflation. If you run Amazon PPC, this one metric tweak could save you from scaling a losing campaign.