Episode Details
Back to Episodes
The Amazon PPC Duplicate Keyword ROAS Blind Spot
Description
Episode 86 of Performance Marketing with Fexingo uncovers a costly Amazon PPC blind spot: duplicate keywords running across multiple campaigns. Lucas and Luna explain how the same keyword can bid against itself in the auction, driving up cost-per-click and cannibalizing sales. They walk through a real example from a kitchen gadget seller whose ROAS dropped from 3.5 to 2.1 after unknowingly duplicating 'stainless steel garlic press' across Sponsored Products and Sponsored Brands. The episode covers how Amazon's internal auction handles duplicates, why attribution windows make it worse, and a simple auditing process using search term reports to identify and consolidate overlapping keywords. No fluff—just a tactical fix that can recover 15-20% of wasted ad spend.