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The Amazon PPC Cost-Per-Click Inflation Blind Spot
Season 2
Episode 80
Published 1 week, 5 days ago
Description
Lucas and Luna examine a hidden profit killer in Amazon advertising: rising cost-per-click (CPC) rates that quietly erode ROAS even when sales look strong. Using the lawn-and-garden category as a case study, they show how CPCs jumped 23% year-over-year between Q1 2025 and Q1 2026, driven by increased advertiser density and Amazon's shift toward video ad placements. The episode walks through a concrete method to calculate your true break-even CPC, identify when your bids are being inflated by competitive pressure versus algorithmic changes, and adjust campaign structure to protect margins. No generic advice—just a specific diagnostic you can run in Seller Central today.