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The Amazon PPC Search Term Level Budgeting Blind Spot
Description
Episode 78 of Performance Marketing with Fexingo dives into a hidden ROAS drain: search term level budgeting. Lucas and Luna unpack why standard campaign budgets can misallocate spend, revealing how a $50 daily budget on a 'shoes' campaign might waste 60% on broad terms while starving high-converting exact-match queries. They walk through a real example from a supplement brand that saw ROAS jump 140% by capping spend per search term. Learn the simple spreadsheet fix and why Amazon's default logic favors volume over profit. This episode is packed with actionable data: how to set term-level caps, when to use portfolio budgets instead, and why this blind spot hits new sellers hardest. If you manage Amazon PPC, this is the one overlooked lever that can rebalance your entire account.