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The Amazon PPC Dayparting ROAS Lever You Are Not Pulling
Season 2 Episode 77
Episode 77 of Performance Marketing with Fexingo dives into dayparting for Amazon PPC — specifically, how adjusting bids by hour of day can recover w…
2 weeks ago
The Amazon PPC Budget Rollover ROAS Blind Spot
Season 2 Episode 76
Most Amazon advertisers assume unspent daily budget automatically rolls over to help scale winning campaigns. But Amazon Portfolios actually treat bu…
2 weeks ago
The Amazon PPC Ad Placement ROAS Blind Spot You Are Ignoring
Season 2 Episode 75
Episode 75 of Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations. Lucas and Luna drill into a specific, overlooked…
2 weeks, 1 day ago
The Amazon PPC Placement Premium ROAS Blind Spot
Season 2 Episode 74
Lucas and Luna break down an overlooked ROAS drain in Amazon PPC: the placement premium. Using a real-world case of a supplement seller spending $12,…
2 weeks, 1 day ago
Your Amazon PPC Negative Brand Targeting Blind Spot That Kills ROAS
Season 2 Episode 73
Episode 73 of Performance Marketing with Fexingo exposes a costly mistake in Amazon PPC: failing to negative-target competing brands that siphon your…
2 weeks, 2 days ago
The Amazon PPC Brand Hijack ROAS Blind Spot
Season 2 Episode 72
Your Amazon PPC ads might be funding a counterfeit seller. In this episode, Lucas and Luna uncover how brand hijackers siphon your search term traffi…
2 weeks, 2 days ago
Amazon PPC Fallout In A Zero-Day Shelf Life Category
Season 2 Episode 71
Episode 71 of Performance Marketing with Fexingo dives into the hottest marketing challenge of mid-2026: how to run Amazon PPC for products with a ze…
2 weeks, 3 days ago
Your Amazon PPC New-to-Brand ROAS Blind Spot
Season 2 Episode 70
Episode 70 of Performance Marketing with Fexingo. Lucas and Luna break down a largely ignored metric in Amazon PPC: new-to-brand (NTB) orders and how…
2 weeks, 3 days ago
The Amazon PPC Negative Keyword ROAS Blind Spot That Sinks Scale
Season 2 Episode 69
In Episode 69 of Performance Marketing with Fexingo, Lucas and Luna dig into a hidden ROAS killer on Amazon: negative keywords that are too broad or …
2 weeks, 4 days ago
Your Amazon PPC Bid Automation Blind Spot Is Costing You ROAS
Season 2 Episode 68
Lucas and Luna uncover a hidden ROAS drain in Amazon PPC: the bid automation rules that many sellers set and forget. They walk through a real example…
2 weeks, 4 days ago