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The Amazon PPC Brand Hijack ROAS Blind Spot
Season 2
Episode 72
Published 2 weeks, 3 days ago
Description
Your Amazon PPC ads might be funding a counterfeit seller. In this episode, Lucas and Luna uncover how brand hijackers siphon your search term traffic, inflate your cost-per-click, and tank your ROAS. They walk through a real case of a kitchen-gadget brand that lost 40% of its Ad Sales to a hijacker who piggybacked on their branded keywords, then detail the fix: a two-pronged approach of aggressive negative keyword exact-match targeting and a test purchase program through Amazon Transparency. Specific numbers, a step-by-step audit, and the one reporting column on the Sponsored Ads dashboard you are probably ignoring. If you sell on Amazon, this episode could save you thousands in wasted spend.