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The Amazon PPC Dayparting ROAS Lever You Are Not Pulling
Season 2
Episode 77
Published 2 weeks ago
Description
Episode 77 of Performance Marketing with Fexingo dives into dayparting for Amazon PPC — specifically, how adjusting bids by hour of day can recover wasted ad spend and improve ROAS. Lucas and Luna break down a real example: a supplement brand that shifted 15% of its budget from low-conversion overnight hours to peak buying windows between 7 PM and 10 PM, netting a 22% improvement in ROAS in under two weeks. They discuss the data requirements, the risk of over-optimization, and how to set up dayparting rules without overcomplicating your campaign structure. If you are running Sponsored Products on Amazon and have never looked at your conversion rate by hour, this episode will show you exactly where the blind spot is — and how to fix it.