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Your Amazon PPC New-to-Brand ROAS Blind Spot
Season 2
Episode 70
Published 2 weeks, 4 days ago
Description
Episode 70 of Performance Marketing with Fexingo. Lucas and Luna break down a largely ignored metric in Amazon PPC: new-to-brand (NTB) orders and how they distort ROAS calculations. Using a case study of a supplement seller who saw 35% NTB rate but cut campaigns because blended ROAS looked weak, they explain why ignoring NTB leads to underinvesting in upper-funnel tactics like Sponsored Brands and Sponsored Display. They also share a simple spreadsheet method to recalculate ROAS including lifetime value from new customers. Essential listening for any Amazon seller managing PPC in June 2026.