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Your Amazon PPC Bid Automation Blind Spot Is Costing You ROAS
Description
Lucas and Luna uncover a hidden ROAS drain in Amazon PPC: the bid automation rules that many sellers set and forget. They walk through a real example of a kitchen-gadget brand whose automated 'dynamic bids down only' strategy was capping impression share on high-converting search terms while overspending on low-value queries. The episode drills into the mechanic, why the platform's default automation is profit-optimized for Amazon, not for the advertiser, and a specific audit process to identify the blind spot. Lucas shares a three-step fix: segment search terms by ROAS tier, layer portfolio-level bid caps, and run a two-week A/B test on manual vs. automated bidding. No hype, just a concrete operational tactic for experienced Amazon sellers who suspect their ROAS is leaving money on the table.