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Amazon PPC Time of Day ROAS Blind Spot
Season 2
Episode 83
Published 1 week, 4 days ago
Description
Most Amazon sellers optimize bids by search term but ignore the clock. In this episode, Lucas and Luna break down why time-of-day bid adjustments are one of the biggest untapped ROAS levers. Using a real example from a kitchen-gadget brand, Lucas shows how conversion rates spike between 7 PM and 10 PM on weekdays but stay flat all weekend. Luna pushes back on whether Amazon's attribution window makes hourly data reliable. They walk through a simple spreadsheet test any seller can run today, and discuss why the 'set it and forget it' crowd is leaving 15-20% ROAS on the table. No fluff, just numbers.