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The Amazon PPC Campaign Structure ROAS Drain You Are Overlooking
Description
In this episode of Performance Marketing with Fexingo, Lucas and Luna dive into a hidden ROAS killer in Amazon PPC: campaign structure inefficiency. They explore how a misaligned hierarchy of campaigns and ad groups can cause budget cannibalization and inflated ACOS, using a real-world example of a kitchen gadget seller who lost 12% ROAS by mixing brand and generic terms in the same ad group. The hosts break down the optimal campaign structure—separating brand, category, and competitor campaigns—and share a simple audit method using search term reports. Lucas also reveals a counterintuitive tip: why consolidating low-volume exact-match keywords into a single campaign can improve bid control and reduce wasted spend. By the end, you'll have a concrete framework for restructuring your account to recover ROAS without increasing budget. Plus, a quick listener-support segment that ties back to today's actionable insights.