Podcast Episodes
Back to Search
The Google Ads Broad Match ROAS Trap You Need to Avoid
Season 1 Episode 47
In this episode, Lucas and Luna dissect Google Ads' push toward broad match keywords and the hidden ROAS erosion it causes. Lucas explains how broad …
4 weeks, 1 day ago
The Amazon PPC Bid Stacking Mistake That Kills Your ROAS
Season 1 Episode 46
Lucas and Luna dive into a little-known Amazon PPC pitfall: bid stacking. When you layer a bid adjustment, a placement multiplier, and a dynamic bid …
4 weeks, 1 day ago
The Amazon PPC Creative Split Test You Are Not Running
Season 1 Episode 45
Episode 45 of Performance Marketing with Fexingo dives into a costly blind spot in Amazon PPC: nearly every seller tests keywords and bids, but almos…
1 month ago
The Amazon PPC ROAS Floor That Saves Your Margins
Season 1 Episode 44
Lucas and Luna dive into a critical but often overlooked metric in Amazon PPC: the ROAS floor. Most advertisers chase high ROAS without knowing the m…
1 month ago
The Amazon PPC Bid Adjustment You Are Not Using on Prime Day
Season 1 Episode 43
Amazon Prime Day is coming, and most sellers are doing the same thing: cranking up bids and hoping for the best. But there is a bid adjustment strate…
1 month ago
Why Your Amazon PPC Top of Search ROAS Is a Mirage
Season 1 Episode 42
Lucas and Luna unpack a dangerous illusion in Amazon PPC: the Top of Search placement premium. Many advertisers see a high ROAS on first-page placeme…
1 month ago
The Creative ROAS Divide Why Amazon and Meta Ads Need Different Assets
Season 1 Episode 41
Episode 41 of Performance Marketing with Fexingo tackles a costly but overlooked mistake: running the same ad creative on Amazon and Meta. Lucas and …
1 month ago
The TikTok Ad ROAS Lift You Are Leaving on the Table
Season 1 Episode 40
Episode 40 digs into a specific performance-marketing blind spot: the incremental ROAS lift most advertisers miss when they treat TikTok as a brand c…
1 month ago
The Amazon PPC DST Bug Costing You 15 Percent ROAS
Season 1 Episode 39
Lucas and Luna uncover a silent ROAS killer inside Amazon PPC: the campaign-level dynamic bidding setting that Amazon quietly defaults to 'down only'…
1 month ago
How Bidding on Your Competitors Brand Names Wastes Ad Budget
Season 1 Episode 38
Episode 38 of Performance Marketing with Fexingo dives into the costly trap of competitor brand bidding. Lucas and Luna reveal how bidding on rival b…
1 month ago