Episode Details
Back to Episodes
The Amazon PPC Creative Split Test You Are Not Running
Description
Episode 45 of Performance Marketing with Fexingo dives into a costly blind spot in Amazon PPC: nearly every seller tests keywords and bids, but almost no one systematically split-tests ad creative within Sponsored Brands and Sponsored Display. Lucas and Luna walk through a concrete example — a Bluetooth speaker brand that ran identical campaigns with two different headline images and saw a 34 percent difference in click-through rate and a 19 percent difference in ROAS. They explain how to set up a true A/B test using Amazon's own campaign structure, why most sellers accidentally bake in confounding variables, and the three metrics that actually matter for creative decisions: click-through rate, conversion rate, and new-to-brand percentage. If your Amazon PPC ROAS has plateaued, the fix might not be in your bidding strategy — it might be in your asset file.