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The Amazon PPC Search Term Level ROAS Blind Spot
Season 2
Episode 67
Published 2 weeks, 5 days ago
Description
Lucas and Luna uncover a hidden ROAS drain in Amazon PPC: most advertisers optimize at the campaign level, but the real leverage is at the search term level. Lucas explains how a single search term can ruin a campaign's ROAS without being visible in aggregate data, using a concrete example from a home goods brand. Luna challenges whether this level of granularity is worth the time. The conversation covers how to find these 'ROAS vampires' using search term reports, why broad match campaigns hide them, and a simple rule of thumb for isolating terms that cost more than your target ACOS. If you manage Amazon PPC, this episode could save your next month's profitability.