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The Amazon PPC Negative Keyword Harvest You Are Missing
Season 1
Episode 48
Published 4 weeks, 1 day ago
Description
Lucas and Luna explore why most advertisers' negative keyword lists on Amazon are dangerously thin. They walk through a real example: an electronics accessory seller who drained $14,000 on irrelevant traffic because they only excluded obvious terms. The hosts explain how to run a search term report with specific filters, how to identify 'false positives' that look relevant but convert at sub-5 percent, and how to build a three-tier negative keyword structure. They also discuss the psychological trap of seeing impressions as opportunity rather than cost. This episode gives you a concrete process you can apply to your own account in under an hour.