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The Amazon PPC Ad Fatigue ROAS Drain You Are Ignoring
Season 2
Episode 55
Published 3 weeks, 4 days ago
Description
Episode 55 of Performance Marketing with Fexingo digs into ad fatigue on Amazon PPC—a silent ROAS killer most sellers overlook. Lucas and Luna break down how repeated exposure to the same creative drives click-through rates down and cost-per-click up, using real data from a mid-six-figure brand that saw CPCs rise 22% over 90 days. They explain the frequency ceiling, how to detect fatigue in your campaigns, and a simple creative rotation strategy that lifted their ROAS by 18% in two weeks. No fluff—just actionable tactics to keep your ads fresh and profitable.