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Why Your Amazon PPC Bid Is Getting Outbid by Algorithmic Buyers
Description
Episode 31 of Performance Marketing with Fexingo dives into the hidden force quietly eating your Amazon PPC budget: algorithmic third-party buyers using repricing software and aggressive bid strategies to win the top of search. Lucas and Luna break down how a $4.50 bid on 'wireless earbuds' can lose to a reseller bidding $6.00 because they're playing a different game — margin on volume vs. margin per unit. They walk through a real example using a common electronics category, explain how to spot algorithmic buyers in your Search Query Report, and offer three practical countermeasures: dayparting to avoid peak bot hours, exact-match defense on branded terms, and a bid-cap strategy that protects your ROAS without ceding the buy box. If you've ever wondered why your well-optimized campaign suddenly loses the top spot to a seller with no reviews, this episode explains the mechanics.