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Your Amazon PPC Ad Placement Multiplier Is Overpaying
Season 1
Episode 33
Published 1 month ago
Description
Lucas and Luna dig into a silent ROAS killer on Amazon: the ad placement multiplier. Most sellers set a flat percentage for top-of-search or product page bids, but Lucas explains why Amazon's algorithm dynamically adjusts those multipliers based on placement-level conversion rates. He walks through a concrete example showing how a 50% top-of-search modifier can actually cost you 80% more per click if you don't account for placement-specific ACoS. Luna challenges whether the multiplier even works the same across categories, and they discuss a simple spreadsheet hack to reverse-engineer your true placement ROAS. No fluff, just the math behind the bid.