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Your Amazon PPC Bids Are Overpaying on Dayparting Blind Spots
Season 1
Episode 32
Published 1 month ago
Description
Lucas and Luna uncover a silent ROAS killer in Amazon PPC: ignoring dayparting. Using real data from a kitchen gadget seller, they show how blanket ad schedules waste up to 30% of spend during low-conversion hours. Lucas breaks down the math of adjusting bids by time-of-day using Amazon's portfolio bid adjustments, and Luna shares a counterintuitive finding from a pet brand that saw higher ROAS at 2 AM. They discuss how to pull your own hourly data from the Campaign Manager report, avoid over-optimizing into noise, and set up simple bid floors that capture late-night impulse buyers without bleeding budget. No third-party tools required—just an afternoon of spreadsheet work.