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Why Your Amazon PPC Is Overpaying for Clicks
Season 1
Episode 8
Published 1 month, 2 weeks ago
Description
Lucas and Luna break down a hidden inefficiency in Amazon PPC: the search term isolation problem. Using the example of a mid-size supplement brand spending $40k/month on Sponsored Products, they explain how keyword match types bleed budget into branded queries you'd convert organically. Luna brings data showing that up to 30% of Amazon ad spend goes to terms that would rank top-3 organically. Lucas walks through the structural fix—negative exact match on your own brand terms, phrase-match isolation layers, and a three-bucket campaign architecture that cuts wasted spend without sacrificing volume. A focused, tactical episode for anyone running e-commerce ads on Amazon.