Episode Details
Back to Episodes
Why Your Retargeting Budget Is Burning Cash
Season 1
Episode 10
Published 1 month, 2 weeks ago
Description
Lucas and Luna dive into the hidden inefficiencies of retargeting campaigns. They unpack the 'dormant customer trap' using a real-world case from a $50 million DTC brand that was wasting 30 percent of its ad spend on users who would never convert again. They break down recency-based segmentation, frequency fatigue, and why the old '30-day cookie window' is a relic. If you run performance marketing on Meta or Google, this episode will save you money starting today.