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Your Google Ads Broad Match Is a Budget Black Hole
Season 1
Episode 25
Published 1 month, 1 week ago
Description
Lucas and Luna dig into the hidden cost of broad match keywords in Google Ads. By mid-2026, advertisers are seeing 30%+ of budgets eaten by irrelevant queries that pass the Quality Score check. They break down why the old 'broad match plus modified' workaround is gone, how phrase match now acts like broad, and the one search query report filter that reveals the real waste. Lucas shares a case from a $50k/month SaaS account that cut wasted spend by 40% in two weeks using negative keyword layering and exact match only campaigns. No theory—just the dashboard moves that stop the bleed.