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The Hidden ROAS Drain in Your YouTube Ad Frequency
Season 1
Episode 22
Published 1 month, 1 week ago
Description
Lucas and Luna dig into a specific performance marketing blind spot: how YouTube ad frequency is silently destroying your ROAS even when view-through rates look healthy. Using a case study from a DTC skincare brand that ran a $500k YouTube campaign, they break down the math behind frequency caps, the difference between linear TV and digital frequency psychology, and why YouTube's own reporting tools make it easy to miss the problem. Lucas shares a simple five-step audit any advertiser can run in Google Ads right now to check if frequency is eating returns. No theory—just actionable numbers and a real campaign example.