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Why Your Google Ads Smart Bidding Is Leaving Money on the Table
Season 1
Episode 18
Published 1 month, 1 week ago
Description
Episode 18 of Performance Marketing with Fexingo challenges the assumption that Google Ads Smart Bidding always optimizes for the best ROAS. Lucas and Luna dissect a real example of a mid-market e-commerce brand spending $80,000 per month on Google Shopping. They reveal how Smart Bidding's target ROAS strategy can get stuck in local maxima, leaving ad budget unspent and missing incremental conversions. The episode walks through the concept of bid strategy 'liquidity,' when to switch to manual bidding or a blended strategy, and why the ad platform's incentives don't always align with your bottom line. If you've ever wondered why your campaigns plateau despite healthy ROAS, this episode offers a concrete framework to diagnose and fix it.