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Highlights from the WARC Awards 2025
Episode 330
Which work made the podium in this year's regional WARC Awards? WARC's John Bizzell and Anna Hamill dig into the highlights.
See all the winners acro…
1 year, 5 months ago
How advertising ended up with a news problem
Episode 329
The relationship between brands and news media has deteriorated in recent years. WARC's Alex Brownsell is joined by Omar Oakes, founder at OOmph and …
1 year, 5 months ago
The CMO as a winning coach
Episode 328
How can brands move to a truly integrated 'brand x performance' model? In this fourth installment covering WARC’s Multiplier Effect research, America…
1 year, 5 months ago
How brands can navigate 2025’s economic volatility
Episode 327
As tariffs, and fear of recession, roil the global economy, Koen Pauwels, distinguished professor of marketing at Northeastern University in Boston, …
1 year, 5 months ago
Recalibrating brand building for Asia's speed and scale
Episode 326
WARC’s Jenny Chan speaks with two top marketers Dhiren Amin (Income Insurance) and Jiunn Shih (Zespri Kiwifruit) to unpack the new Pace Principle rep…
1 year, 6 months ago
Staying effective when budgets are shrinking
Episode 325
The economy is hurting, and so are ad spend forecasts. WARC's Catherine Driscoll and Anna Hamill discuss how brands can stay effective on a low budge…
1 year, 6 months ago
The Pace Principle: how to build brands in dynamic markets
Episode 324
Does long-term brand building work in fast-paced markets? WARC's new research, the Pace Principle, proves the case. WARC’s Jenny Chan asks Rica Facun…
1 year, 6 months ago
Trump’s tariffs set to slash ad spend by $20 billion
Episode 323
New WARC data models potential scenarios for media channels and key global markets as a result of economic upheaval. WARC’s Alex Brownsell and James …
1 year, 6 months ago
Convincing the CFO that brand building investment is worth it
Episode 322
How to convince leadership, especially the CFO, that investing in brand building isn't just a fluffy expense, but a critical driver of long-term, pro…
1 year, 6 months ago
Behind the winning work: WARC Rankings Effective 100
Episode 321
Congrats to 'ADLaM: An alphabet to preserve a culture' by Microsoft and McCann NYC, winners of the Effective 100. McCann's Socrates Papazoglou joins …
1 year, 6 months ago