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Trump’s tariffs set to slash ad spend by $20 billion

Trump’s tariffs set to slash ad spend by $20 billion

Episode 323 Published 1 year, 6 months ago
Description

New WARC data models potential scenarios for media channels and key global markets as a result of economic upheaval. WARC’s Alex Brownsell and James McDonald go through the numbers.

WARC Subscribers can read the full Q1 2025 Global Ad Forecast update here.

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.

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