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Staying effective when budgets are shrinking

Staying effective when budgets are shrinking

Episode 325 Published 1 year, 6 months ago
Description

The economy is hurting, and so are ad spend forecasts. WARC's Catherine Driscoll and Anna Hamill discuss how brands can stay effective on a low budget.

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.

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