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Recalibrating brand building for Asia's speed and scale

Recalibrating brand building for Asia's speed and scale

Episode 326 Published 1 year, 6 months ago
Description

WARC’s Jenny Chan speaks with two top marketers Dhiren Amin (Income Insurance) and Jiunn Shih (Zespri Kiwifruit) to unpack the new Pace Principle report — and explore how these brands are putting twin-pace thinking into practice.

WARC Members can read the Pace Principle here⁠.

If you're yet to subscribe, don't worry - you can also ⁠get a sample report here⁠. 

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.

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