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Convincing the CFO that brand building investment is worth it
Description
How to convince leadership, especially the CFO, that investing in brand building isn't just a fluffy expense, but a critical driver of long-term, profitable growth. Americas Editor Ann Marie Kerwin talks with Preston Rutherford, cofounder of the men’s apparel brand Chubbies, and Marathon, a new platform designed to measure the revenue impact of brand initiatives.
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