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How advertising ended up with a news problem
Episode 329
Published 1 year, 1 month ago
Description
The relationship between brands and news media has deteriorated in recent years. WARC's Alex Brownsell is joined by Omar Oakes, founder at OOmph and Jamie Credland, CEO of World Media Group, to discuss why and how the relationship can bounce back.
To learn more, read the latest Global Ad Trends, part of WARC Media, a quarterly report which draws on WARC’s dataset of advertising and media intelligence to give a holistic view on the industry.
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