Podcast Episodes
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Trends in entertainment and leisure marketers need to know
Episode 341
Kidults, social fitness and the rise of conservative video... WARC's Adi Kishore and Stephanie Siew dig into entertainment and leisure trends markete…
1 year, 4 months ago
Why strategy needs to be more feral
Episode 340
Brand strategy has been 'enshittified', argues Richard Huntington, CSO of Saatchi and Saatchi, in his new book Feral Strategy. He speaks to WARC's Le…
1 year, 4 months ago
Sir Martin Sorrell is still bullish on advertising's future
Episode 339
S4 Capital's Sir Martin Sorrell joins the pod to talk industry upheaval, AI, and how Asia is setting the pace for advertising's next era with WARC's …
1 year, 4 months ago
New research: the state of creativity in 2025
Episode 338
Producing high-quality insights and seizing cultural moments are challenges to creative confidence, according to new research. Natalia Ball (Mars Pet…
1 year, 4 months ago
How to prove marketing drives growth in uncertain times
Episode 337
Now is the time for marketers to build relationships and more trust with the CEO and CFO. WARC's Cathy Taylor talks to Mary Kyriakidi, Global Thought…
1 year, 4 months ago
Inside Amazon's $60bn advertising side-hustle
Episode 336
Amazon's media 'side hustle' is booming, but that's only part of the story. WARC's Alex Brownsell and Celeste Huang discuss how Amazon's burgeoning a…
1 year, 4 months ago
Three trends shaping marketing measurement in 2025
Episode 335
This year's biggest measurement trends include experiments, pricing effects, AI-powered creative testing and more. WARC's Paul Stringer sits down wit…
1 year, 5 months ago
Entertainment as a brand-building strategy
Episode 334
Entertainment-driven brands like Duolingo are thinking about brand building differently. Dan Salkey, Co-Founder & Strategy Partner at Small World and…
1 year, 5 months ago
Earnings season trends marketers need to know
Episode 333
Consumer changes, pricing, politicization, retail media and more. Ian Whittaker, co-founder at Liberty Sky Advisors, joins WARCs Anna Hamill to pick …
1 year, 5 months ago
The next era of retail media
Episode 332
Retail media is expanding beyond e-commerce ecosystems and into channels like social media and connected TV. Kiri Masters, an independent commentator…
1 year, 5 months ago