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Beyond the Buzz: Linking Effectiveness and Earned
Episode 306
Following WARC Advisory and Edelman’s Beyond the Buzz report, Tom Hehir and Jay Gallagher from Edelman join WARC’s Aditya Kishore to discuss how earn…
1 year, 4 months ago
APG Creative Strategy Awards: How great strategy drives business growth
Episode 305
A deep dive into Barbie's transformation from a lightning rod to a beloved icon, and how encouraging shoppers to ‘try something new’ had a transforma…
1 year, 4 months ago
Performance marketing's pitfalls
Episode 304
In this first episode of this year's Marketing Truth series, we are doing a deep dive into a new WARC report, The Multiplier Effect. Analytic Partner…
1 year, 4 months ago
SPECIAL EPISODE: What's next for TikTok and Meta?
Episode 303
On this bonus episode, WARC's Anna Hamill speaks to Madison & Wall's Brian Wieser and WARC Media's Alex Brownsell about the uncertain future of TikTo…
1 year, 4 months ago
Beyond the Buzz: Linking Culture and Earned
Episode 302
Following WARC Advisory and Edelman’s Beyond the Buzz report, Leila Fataar (Platform13), Brent Nelsen (Edelman) and Imaad Ahmed (WARC Advisory) explo…
1 year, 4 months ago
Proving the link between advertising and profit
Episode 301
WARC's Alex Brownsell speaks to EssenceMediacom UK's Jane Christian, Managing Director of Analytics & Insight, and Rich Kirk, Chief Strategy Officer,…
1 year, 5 months ago
How Change Brands are changing the world
Episode 300
WARC's Lena Roland talks to Chris Baker, founder at Serious Tissues. Discussing how brands can change the world by changing how, and where, people sp…
1 year, 5 months ago
dentsu's media trends 2025
Episode 299
WARC's Alex Brownsell talks to dentsu’s Dan Calladine, head of media futures, about media trends in 2025. Discussing AI's actual impact, the role of …
1 year, 5 months ago
Brilliant marketing or dark art?
Episode 298
Where do you draw the line between persuasion and manipulation? WARC's Rica Facundo talks to Dan Monheit, CEO at Hardhat, and Sarla Fernando, member …
1 year, 5 months ago
Marketer's toolkit 2025: Capitalising on the economic reset
Episode 297
Today we'll be deep diving into one of five of the big themes in the Marketer’s Toolkit 2025 for marketers in the US. Discussing the theme of capital…
1 year, 5 months ago