Podcast Episodes
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2025's biggest trends in programmatic advertising
Episode 360
The decline of the open internet, the rise of sell-side curation, and the next era of brand safety. WARC's Paul Stringer is joined by Joe Root, CEO/c…
1 year, 2 months ago
The Effective CMO: Kraft Heinz's Diana Frost
Episode 359
With eight $1 billion+ brands, Kraft Heinz's commitment to building creative platforms is essential to growth. Chief Growth Officer Diana Frost joins…
1 year, 2 months ago
All change: is media facing an existential crisis?
Episode 358
Brian Morrissey (The Rebooting) joins to discuss big shake-ups in media including the impact of AI, Trump 2.0, and new revenue models with WARC's Ale…
1 year, 2 months ago
'Ask Me Anything' with Mark Ritson (mailbag edition!)
Episode 357
Mark Ritson goes off-script to answer listener questions about Byron Sharp's view on pricing, agency upheaval, creators, AI, brand mega-deals and mor…
1 year, 2 months ago
A new rebel alliance: the rise of indie strategists
Episode 356
More and more senior strategy leaders are leaving ad agencies to go independent. Tom Morton, Suzanne Powers and Faris Yakob join the pod to discuss w…
1 year, 2 months ago
The Effective CMO: e.l.f Beauty's Kory Marchisotto
Episode 355
E.l.f Beauty has seen 25 consecutive quarters of sales growth and market share gains. CMO Kory Marchisotto joins to discuss how marketing has played …
1 year, 3 months ago
Retail media’s creative conundrum
Episode 354
Retail media’s questionable creativity credentials may be holding it back from securing a greater share of brand marketing budgets. Commentators Andr…
1 year, 3 months ago
The Effective CMO: Suncorp's Mim Haysom
Episode 353
Aussie insurance giant Suncorp knows a thing or two about resiliency: both as a 120+ year brand, and through helping its customers in the toughest of…
1 year, 3 months ago
Unilever's marketing refresh and the rise of B2B creators
Episode 352
It's a Contagious takeover episode! Unilever's Esi Eggleston Bracey talks about the company's marketing refresh, and TikTok star Eugene Healey (eugbr…
1 year, 3 months ago
The Effective CMO: Instacart's Laura Jones
Episode 351
Instacart grew from a tiny start-up in 2012 to 82.3 million grocery orders in Q1 2025. CMO Laura Jones joins the pod to share how marketing played an…
1 year, 3 months ago