Podcast Episodes
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Recalibrating brand building for Asia's speed and scale
Episode 326
WARC’s Jenny Chan speaks with two top marketers Dhiren Amin (Income Insurance) and Jiunn Shih (Zespri Kiwifruit) to unpack the new Pace Principle rep…
1 year, 2 months ago
Staying effective when budgets are shrinking
Episode 325
The economy is hurting, and so are ad spend forecasts. WARC's Catherine Driscoll and Anna Hamill discuss how brands can stay effective on a low budge…
1 year, 2 months ago
The Pace Principle: how to build brands in dynamic markets
Episode 324
Does long-term brand building work in fast-paced markets? WARC's new research, the Pace Principle, proves the case. WARC’s Jenny Chan asks Rica Facun…
1 year, 2 months ago
Trump’s tariffs set to slash ad spend by $20 billion
Episode 323
New WARC data models potential scenarios for media channels and key global markets as a result of economic upheaval. WARC’s Alex Brownsell and James …
1 year, 2 months ago
Convincing the CFO that brand building investment is worth it
Episode 322
How to convince leadership, especially the CFO, that investing in brand building isn't just a fluffy expense, but a critical driver of long-term, pro…
1 year, 2 months ago
Behind the winning work: WARC Rankings Effective 100
Episode 321
Congrats to 'ADLaM: An alphabet to preserve a culture' by Microsoft and McCann NYC, winners of the Effective 100. McCann's Socrates Papazoglou joins …
1 year, 2 months ago
Marketing Truths: The Multiplier Effect Explained with System1
Episode 320
This is the third in our series of podcasts that talks to each of WARC’s partners about the evidence they contributed to WARC’s report, The Multiplie…
1 year, 2 months ago
Marketing effectiveness tips for small and medium brands
Episode 319
Effectiveness legend Les Binet and Intuit Mailchimp's Greg Shumchenia join WARC's David Tiltman to discuss how core marketing effectiveness principle…
1 year, 3 months ago
Why advertisers need to shift from campaigns to creative platforms
Episode 318
Many advertisers think in terms of campaigns, when they should be focused on building long-term creative platforms. WARC's Paul Stringer sits down wi…
1 year, 3 months ago
Behind the winning work: WARC Rankings Media 100
Episode 317
Congrats to Nosotras Women Connecting and PHD Costa Rica, winners of the 2025 Media 100. Marysela Zomora and PHD's Alan Vainrub join WARC's Anna Hami…
1 year, 3 months ago