Podcast Episodes
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Global Ad Trends: The changing shape of TV
Episode 370
A fierce debate has broken out about the definition of television in 2025. Should TV advertising be defined by format, device or media owner? WARC's …
1 year, 1 month ago
Marketing is in a golden age of effectiveness.. or is it?
Episode 369
Les Binet and Sarah Carter - two of marketing's most influential thinkers - join the pod to discuss where effectiveness is now, and where it's going …
1 year, 1 month ago
Unlocking growth with new consumption occasions
Episode 368
In today’s climate, consumers are more nervous to spend. Brands need to show real value and connection and new usage occasions can help lower price s…
1 year, 1 month ago
The true value of creator marketing
Episode 367
Not all influencer content is equally valuable in driving revenue. Dan Wilson, Co-Founder/Chief Data Officer of Charlie Oscar, joins WARC's Paul Stri…
1 year, 1 month ago
The future of effectiveness
Episode 366
How can marketers reconcile the need for growth with the need for sustainability? Award-winning brand strategist Benoit Wiesser, Sustainable Marketin…
1 year, 1 month ago
2025 trends in creative effectiveness
Episode 365
What are the big trends in creative effectiveness for 2025? WARC's John Bizzell and Anna Hamill examine the big narratives emerging from this year's …
1 year, 1 month ago
Meet the world's most effective creative agency
Episode 364
Leo India is the world's top ad agency for effectiveness, according to the 2025 WARC Rankings. WARC's Rica Facundo talks to Amitesh Rao (CEO) and Raj…
1 year, 1 month ago
The Effective CMO: Canva's Kristine Segrist
Episode 363
Canva's journey from startup to global design brand has been nothing short of extraordinary. Canva's Kristine Segrist, Global Head of Consumer Market…
1 year, 2 months ago
What does brand building really mean in e-commerce?
Episode 362
New research from Fospha explores how quickly e-commerce marketers can expect to see payback from long-term brand building activity. Sam Carter, Fosp…
1 year, 2 months ago
Inside the creative mind of John Hegarty
Episode 361
Industry legend Sir John Hegarty joins to talk all things creativity, his AI optimism, reframing risk, and...Taylor Swift? Hosted by LIONS' Paul Kemp…
1 year, 2 months ago