Podcast Episodes
Back to SearchTackling the customer experience gap
Episode 389
Shoppers won't wait to switch brands after a poor customer experience. WARC's Anna Hamill and Rica Facundo discuss how marketers can close the custom…
11 months ago
AI can be a rocket ship for mid-market brands
Episode 388
Mid-market brands have hopes that AI can make them more competitive, but know they need to upskill their AI literacy. WARC's Lexi Wolf talks to Carol…
11 months, 1 week ago
Your brand's secret weapon: employees
Episode 387
Brands with engaged employees tend to have higher customer satisfaction, increased profitability, and outperform businesses that do not. WARC's Cathy…
11 months, 1 week ago
The new rules of search in an AI world
Episode 386
LLM-based search is the new mental availability engine, but success requires deep understanding of how a category is bought, thought and talked about…
11 months, 2 weeks ago
Facing ROAS reality: a measurement deep-dive
Episode 385
Marketing measurement is in a constant state of flux. This deep-dive examines the changes marketers need to know and plan for. WARC's David Tiltman …
11 months, 2 weeks ago
Festive, but effective: what's working in festival marketing
Episode 384
The festive season is getting started, and many brands are feeling the crunch. WARC's Rica Facundo and Biprorshee Das discuss best practice strategie…
11 months, 3 weeks ago
TV as a full-funnel channel
Episode 383
TV is often dismissed as 'traditional' media, yet it's still a proven performance multiplier. Angela Voss, CEO of Marketing Architects, joins WARC's …
11 months, 3 weeks ago
Breaking the 'efficiency death spiral' and the CMO-CEO transition
Episode 382
Les Binet and Will Davis share new research on efficiency vs reach, Alastair Macrow (McDonalds) cracks the C-suite code, and big picture effectivenes…
1 year ago
Beats, bots and influence: new effectiveness research you need to know
Episode 381
Groundbreaking new studies on influencer measurement, music's outsized impact on effectiveness, and provocations on AI. Recorded live at the IPA Effe…
1 year ago
Less bland, more brilliance: strategy skills for a new era
Episode 380
The world is changing, and strategy skillsets need to evolve with it. As part of Future of Strategy week, Tomas Gonsorcik, Elizabeth Paul and Joe Bur…
1 year ago