Podcast Episodes
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A new rebel alliance: the rise of indie strategists
Episode 356
More and more senior strategy leaders are leaving ad agencies to go independent. Tom Morton, Suzanne Powers and Faris Yakob join the pod to discuss w…
11 months ago
The Effective CMO: e.l.f Beauty's Kory Marchisotto
Episode 355
E.l.f Beauty has seen 25 consecutive quarters of sales growth and market share gains. CMO Kory Marchisotto joins to discuss how marketing has played …
11 months, 1 week ago
Retail media’s creative conundrum
Episode 354
Retail media’s questionable creativity credentials may be holding it back from securing a greater share of brand marketing budgets. Commentators Andr…
11 months, 1 week ago
The Effective CMO: Suncorp's Mim Haysom
Episode 353
Aussie insurance giant Suncorp knows a thing or two about resiliency: both as a 120+ year brand, and through helping its customers in the toughest of…
11 months, 2 weeks ago
Unilever's marketing refresh and the rise of B2B creators
Episode 352
It's a Contagious takeover episode! Unilever's Esi Eggleston Bracey talks about the company's marketing refresh, and TikTok star Eugene Healey (eugbr…
11 months, 2 weeks ago
The Effective CMO: Instacart's Laura Jones
Episode 351
Instacart grew from a tiny start-up in 2012 to 82.3 million grocery orders in Q1 2025. CMO Laura Jones joins the pod to share how marketing played an…
11 months, 3 weeks ago
How to win a Creative Strategy Lion: tips from the jury
Episode 350
Creative Strategy Lions jury president Pats McDonald and juror Yusuf Chuku share tips on what drives outstanding creative strategy, jury deliberation…
11 months, 3 weeks ago
The Effective CMO: Dirt Is Good
Episode 349
Shoppers around the world buy Unilever's Dirt Is Good laundry products 120 times per second. Tati Lindenberg, Chief Brand Officer for Dirt Is Good, j…
11 months, 4 weeks ago
Insider tips on how to win a Creative Effectiveness Lion
Episode 348
2025 Creative Effectiveness Lions jurors Andrea Diquez (Global CEO, GUT) and Martin Beverley (CSO, Ace of Hearts) share insights into the jury's deci…
1 year ago
Cannes Day 5: The unexpected secret to 'making cool sh-t'
Episode 347
How Brene Brown quotes helped Mercado Libre win dozens of Lions, some real talk on creators and inside stories from a Lions jury room. Hosted by WARC…
1 year ago