Episode Details
Back to EpisodesThe new rules of search in an AI world
Episode 386
Published 7 months, 3 weeks ago
Description
LLM-based search is the new mental availability engine, but success requires deep understanding of how a category is bought, thought and talked about. Shane O'Leary (Zoetis) and Gemma Spence (VML) join WARC's Lena Roland to discuss best practices for generative engine optimization.