Podcast Episodes
Back to SearchNavigating media strategy in the age of automation
Episode 409
Media futures expert Dan Calladine is back to examine 2026 trends and advise on how brands can thrive in times of guaranteed uncertainty. Hosted by A…
8 months, 3 weeks ago
The Effective CMO: Pernod Ricard's Matt Foley
Episode 408
Premium alcohol brands are navigating changing drinking habits, AI disruption and new consumer expectations. Matt Foley, former VP Marketing for Amer…
9 months ago
The true meaning of cultural relevance
Episode 407
What does it mean for a brand to be ‘in culture’? And in an age of fragmentation, micro-influencers and the creator economy - are the rules changing?…
9 months ago
Global Ad Trends: navigating media's 'new normal'
Episode 406
New ad spend forecasts show that the ad market has become detached from the broader economy. WPP Media's Kate Scott-Dawkins and WARC's James McDonald…
9 months, 1 week ago
Best of 2025: Strategy skills for a new era
Episode 405
The world is changing, and strategy skillsets need to evolve with it. Tomas Gonsorcik, Elizabeth Paul and Joe Burns join WARC's Ann Marie Kerwin to d…
9 months, 1 week ago
Best of 2025: How brand equity drives growth
Episode 404
WARC’s effectiveness research The Multiplier Effect shows how brand equity drives growth. Americas Editor Ann Marie Kerwin sits down with Ken Favaro,…
9 months, 2 weeks ago
Best of 2025: Staying effective in a 'lots of little' media market
Episode 403
How can marketers prioritise effectiveness in a highly fragmented media landscape? Dr Grace Kite (Magic Numbers) and Tom Roach (Jellyfish) join WARC’…
9 months, 2 weeks ago
Best of 2025: What 1.1 million purchase journeys tell us about reach
Episode 402
Groundbreaking research from Oxford University’s Felipe Thomaz and WPP Media questions the importance of optimising campaigns for maximum reach, chal…
9 months, 3 weeks ago
Best of 2025: Shifting from campaigns to creative platforms
Episode 401
Many advertisers think in terms of campaigns, when they should be focused on building long-term creative platforms. WARC's Paul Stringer sits down wi…
9 months, 3 weeks ago
Holiday special: The best new ideas in effectiveness
Episode 400
It's our 400th episode! WARC's team of experts share the most influential new effectiveness ideas from 2025, including the Multiplier Effect, creator…
9 months, 4 weeks ago