Episode Details
Back to EpisodesBest of 2025: Staying effective in a 'lots of little' media market
Episode 403
Published 9 months, 2 weeks ago
Description
How can marketers prioritise effectiveness in a highly fragmented media landscape? Dr Grace Kite (Magic Numbers) and Tom Roach (Jellyfish) join WARC’s David Tiltman to discuss the 'lots of little' strategy. For 40 years, WARC has been providing the marketing industry with
rigorous, unbiased evidence and expert effectiveness guidance. The WARC
Podcast publishes a new episode every Tuesday and Thursday.
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